Home Page

Detours to Success!

... Exploring other paths to growing your business

                        Tired of main-street marketing?
                 Eaten alive by advertising costs?
            Feeling stagnate, stale and stuck trying
                    to promote your business?

In these difficult times, keeping your business afloat--much less making it more successful--demands fresh, cost effective ways to communicate what distinguishes your enterprise from the competition. No small feat.

It's tough to think outside the box when you're in the box! It's your business. And whether you've been in it for years or just getting started, sometimes you are just too close for comfort--too close to see other ways of getting where you want to go.

Comes a day when we all need insights from an outsider--someone to help you TAKE A DETOUR and explore other roads to growing your business. Someone to ask important questions about the very heart and soul of your enterprise...

What is the singular principle that defines and drives your business--sets it apart from the competition?
What features and benefits are you taking for granted and/or not promoting?
Are you making the most of your Unique Selling Proposition? Or not living up to it? Or have you forgotten what it is!

My name is Mark Oman...

And my life has been full of detours! I've spent 30 plus years creating, operating and marketing a variety of businesses. And now it's time for me to take another detour--take my experience as an entrepreneur, writer/publisher/author, motivational speaker and creator of special events, and help others take some detours to greater success.

BUT FIRST A QUICK DETOUR...

Before explaining what I can do for your business, you should know that Detours to Success is NOT a full service marketing/advertising agency. I have no experience in designing and placing traditional ads in print/radio/television media. Nor do I design and print your brochures. Those are certainly important pieces of the marketing/advertising puzzle with many qualified agencies happy to provide those services.

My value is in helping you venture beyond the bounds of main-street marketing (i.e. paid advertising) and introduce you to some highly cost effective, powerful and personal ways to communicate your business's Unique Selling Proposition (USP) to your target audience. (Check out About USP.)

Let's cut to the chase!

How many of the following are you using in the promotion of your business?

Writing...

Magazine stories/columns that entertain, inform and promote your Unique Selling Proposition.
Press Releases with a unique hook that generate news and grab attention!

Fresh web content to continually reinforce "the story" behind your USP.

Public Speaking...

Delivering business-generating presentations to service clubs, industry associations, trade shows, etc.
Being a guest on talk radio and television.

Consulting/Coaching/Partnering...

Have you found, defined and delivered your business's Unique Selling Proposition to the audience that most needs your product or service?
Have you considered writing and promoting a book about your adventures in business and life?
Do you need help in developing and presenting a speaking program to various organizations? Or would you prefer to partner and have me deliver programs as a spokesperson for your company?

                                      Bottom Line?

Success and fulfillment in business and life rarely come from the way we had it all figured out and planned. The really good stuff usually comes from where we least expect it. It comes when we turn off the highway, turn off the cruise control and take a little detour...

I look forward to helping you move down that exciting, challenging road to greater success... and even have some fun along the way!

Until then...

                                             Take a Detour!
                             You never know where new business,
                     extraordinary experiences and amazing people
                                       are waiting to find you.